Our label says everything about who we are, what our men's valet box is, and hopefully something about the men who use it.
This box and its contents are like its owner: sturdy, smart, and strong. In a world where so many things are electronic and ephemeral, it is a solid place where a man can store his things – real, tangible things – things his fathers handed down, things he wants to hold, things he carries every day, and things he brings out only every now and then. And like its owner, this box holds that we should use what we have before consuming new resources; it is handcrafted from rubber trees that no longer produce sap.
First, We believe in the tangibility of things, actual things you can hold in your hand. We love technology, and we use a lot of it everyday. But we still see the value in holding beautifully designed things in our hands. Perhaps these things were inherited from fathers or grandfathers. The memory-evoking power of tangible things is remarkable. Pull out a toy that you haven't seen since you were a child and tell us we are wrong.
We also worked hard to make sure that the label itself was beautifully designed. The anchor represents solidity, the crowns the nobility and manners that gentlemen aspire to. If you have not seen it, take a look at the thought process that went into the design of the label in Behind the Design.
Third, we believe in doing what we can for the environment. We made a conscious decision for our men's valet boxes not to be crafted from hardwood trees. Having seen the devastation caused by illegal logging, we instead found a way to make these sturdy boxes from rubber trees that were culled because they no longer produce sap. We believe in using what we have before consuming new resources.
And finally, of course, it resembles a cigar box label. Whether you smoke cigars or not, you will recognize the masculine nature of cigars, and how they are rolled into our American history and remind us of special moments in life, like a quiet night outdoors, the announcement of a new birth, and a drink and good conversation with friends.